Body Mantra is a wide-reaching health and wellness endeavor that explores personal transformation and self-improvement through physical movement, spiritual consciousness, and self-awareness.
Spearheaded by Reiki Master, Kimberly Jonas, Body Mantra has been serving Boulder, Colorado with classes, seminars, and holistic therapy since 1998.
One of their newest offerings is a line of therapeutic essential oils— which is what Kimberly contacted me about photographing.
Working closely with Kimberly and her partner, we wanted to capture Body Mantra’s products in a manner than we felt was in good keeping with the company’s philosophy and esthetics. Rather than aping the boring, sterile, white-background shots that are common on most websites, we wanted to create a set of images that felt warm, inviting, and would lend some insight into the deeper underpinnings of Kimberly and her services.
After a few consultations we decided that we wanted to create little mini-environments that we felt struck the right visual and emotional tone by employing earthy textures; warm, flowing light, apothecary supplies, and objects symbolic of growth, wellness, and placidity.
Creative Direction | Photography | Re-Touching | Post-Processing