Modern Christmas Trees | Elevator Pitch

Project Details

In 2013, Modern Christmas Trees commissioned me to handle all of their product photography, and create a promotional web video showcasing their gorgeous designer Christmas trees.

I was delighted when they called again in 2014, needing help with their branding, a few print pieces, and a shorter, more upbeat promotional video. Specifically, they requested something fun and concise  to represent their product during elevator pitches, trade-shows, and other situation where grabbing the audience’s attention quickly was crucial.

With that in mind, I put together a condensed, “best of” reel, using highlights from footage I had shot previously, and I packaged it all with new music, branding, and motion-graphics.

The result is a short and sweet 45 second video designed to convey the beauty of the product and direct viewers to the website in under a minute.