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Site07 Creative | Site07 Creative | WORK | Maddie's Restaurant| Branding + Web Design
Branding, Logo Development and Web Design for Maddie's Restaurant in Englewood, Colorado. Services rendered include web design, user-experience (UX Design), and development of the restaurant's visual identity system: logos, type-treatments, illustrations, style-guides, and color bible, all of which were applied to the company's website, physical signage, print collateral, and menus.
Denver, Colorado, Logo Design, Branding, Corporate Identity, Graphic Design, Illustration, Web Design, Marketing, Advertising, Maddie's Restaurant, Site07 Creative
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Project Details

Maddie’s Restaurant is a cozy, comfortable eatery in Denver, Colorado that couples a stellar breakfast menu with a charming,  laid-back atmosphere.


The restaurant’s fare is a throwback to hearty, simple dishes, made from scratch, and both the client and I wanted the restaurant’s brand to reflect the same kind of purity and simplicity.


Originally, the client suggested that I incorporate an illustration of his daughter  — who the establishment is named after — in the logo, so I worked from a few photos to create a realistic likeness with vector art.  After seeing the first round of concepts I submitted, we both agreed that the drawing was probably a little *too* accurate, and decided to  head in more stylized, cartoon-like direction.


Throughout our discussions, the client expressed a preference for retro esthetics– particularly those of the 1950s –so in addition to the cartoon figures, I also began to experiment with badges and emblem motifs that harkened to that time period.


Ultimately, the client decided against having any kind of portrait included in the logo, so I began paring down the design a bit. Now that we weren’t incorporating a baby in the branding, the pastel color palette felt a little too young and feminine, so I introduced a few new colors that felt a little more mature, and less gender-specific. I also doubled-down on the retro signage, and added the fork and spoon elements to visually reinforce that Maddie’s was a great place to enjoy a meal.

Project Roles

Art Direction | Branding | Web Design | Graphics | Illustration


Branding, Web + Graphics