HBO Fight Posters

Project Details

I was recently commissioned to create a series of advertizing concepts for the Cotto v. Martinez boxing event on HBO.

Being an enormous fan of the network, and having created a series of media players for a campaign for True Blood, I was extremely excited to be contributing once again to such a fantastic brand.

Working with an *extremely* tight deadline, and some very strict design parameters, my task was to convert the existing branding into 3D text, as well as develop interesting backgrounds, lighting schemes and visual effects. My job was to then combine them seamlessly with the provided studio photography, which often entailed matching drastically different exposure and lighting conditions, as often the two boxers were not in the same building, let alone the same frame.